To lead, you gotta let goIn the 1997 film Contact, there’s a striking scene that illustrates a lesson on leadership. The main character Ellie, played by Jodie…Dec 3, 2024Dec 3, 2024
I stole a toothbrush from the Chilean AmbassadorApparently this is what too much Halloween candy does to me.Nov 1, 2024Nov 1, 2024
Blockbuster brand marketingEntertaining and influential, “Barbie” is commercial to the core but proof that stories build brands–and brand drives growth.Aug 9, 2023Aug 9, 2023
The question about X is YAnyone looking for logic behind Twitter’s rebrand is unlikely to find it.Jul 28, 2023Jul 28, 2023
First question: who cares?When we have an idea for a new offering to pursue, or a concept to sell, or a story to tell, it’s worth making sure we’re clear on who it…Jul 19, 2023Jul 19, 2023
Apple’s vision for the futureThe world’s strongest brand redefined existing product categories and created entirely new ones; with the Vision Pro they may be doing…Jun 26, 2023Jun 26, 2023
The 21 year old chief brand officerWhile higher ed works harder than ever to market itself, Iowa’s Caitlin Clark shows student-athletes still do a lot of the heavy lifting.Apr 14, 2023Apr 14, 2023
