Ben HillWhat is a brand?How you define brand depends on you define success.4 min read·Dec 31, 2023----
Ben HillBlockbuster brand marketingEntertaining and influential, “Barbie” is commercial to the core but proof that stories build brands–and brand drives growth.5 min read·Aug 9, 2023----
Ben HillThe question about X is YAnyone looking for logic behind Twitter’s rebrand is unlikely to find it.3 min read·Jul 28, 2023----
Ben HillFirst question: who cares?When we have an idea for a new offering to pursue, or a concept to sell, or a story to tell, it’s worth making sure we’re clear on who it…2 min read·Jul 19, 2023----
Ben HillApple’s vision for the futureThe world’s strongest brand redefined existing product categories and created entirely new ones; with the Vision Pro they may be doing…5 min read·Jun 26, 2023----
Ben HillThe 21 year old chief brand officerWhile higher ed works harder than ever to market itself, Iowa’s Caitlin Clark shows student-athletes still do a lot of the heavy lifting.4 min read·Apr 14, 2023----
Ben HillWhat marketing isn’tThoughts on This is Marketing by Seth Godin (2019)3 min read·Jul 4, 2022----
Ben HillHave you thought much about luggage?Of all the scenes in one of my favorite films- the 1990 fantasy/adventure/romantic comedy Joe vs. the Volcano starring Tom Hanks and Meg…5 min read·Apr 18, 2022----
Ben HillToday is tomorrowOn the enduring influence of an existential meditation disguised as romantic fantasy-comedy5 min read·Feb 2, 2022----
